Why doesn't Aston ever make any money?

Why doesn't Aston ever make any money? Everyone agrees their cars are spectacular, how come they can't turn a profit like Ferrari and Porsche can?

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  1. 3 weeks ago
    Anonymous

    Porsche is owned by VAG and makes a lot of money reselling vag shit at insane markups (something like 60%). Ferrari practically gets payed by the FIA to race.

    • 3 weeks ago
      Anonymous

      imagine paying 250k for a rebadged golf with a beetle engine

      • 3 weeks ago
        Anonymous

        Porsches share no parts in common with the golf and they don't have a beetle engine.

        • 3 weeks ago
          Anonymous

          Don't confuse the poor lamb with facts. Can't you tell he's a Meme Master and SuperTrole?

      • 3 weeks ago
        Anonymous

        and it is much faster than your fav shitbox or supercar. lmao

        Porsches share no parts in common with the golf and they don't have a beetle engine.

        i know right lmao

    • 3 weeks ago
      Anonymous

      >payed

      • 3 weeks ago
        Anonymous

        Don't expect a cretin who has no idea of who does what within the VAG group to have the ability to spell. I doubt he can breathe unaided, and a stick of gum would render him immobile

      • 3 weeks ago
        Anonymous

        Your language is moronic is the problem. Here's another example; how do you spell godot?

    • 3 weeks ago
      Anonymous

      DA is possibly the only board that could think a Porsche is at all comparable to their German econobox that they still have to pay German prices to repair.

    • 3 weeks ago
      Anonymous

      they get extra money from the FIA

  2. 3 weeks ago
    Anonymous

    Probably a combination of lowish volume and lack of exclusivity
    Like it's pretty easy to get an Aston even though they don't make that many.
    Either they follow the Porsche model and sell 100k midsize SUVs/year or become like Ferrari where you can't buy their cars without an invitation

  3. 3 weeks ago
    Anonymous

    >Why doesn't the gm corvette ever make any money? Everyone agrees their cars are lifestyle cars with sporty styling, how come they can't turn a like sports car can?

    • 3 weeks ago
      Anonymous

      Why would they spend so much money in R&D on the corvette if it was just a lifestyle vehicle? They could just drop a new body on an impala or whatever.

      • 3 weeks ago
        Anonymous

        You're not supposed to question it

      • 3 weeks ago
        Anonymous

        It's like buying a truck even if you never haul anything. Despite most corvette never being used to their full potential, the allure that they could sells them.

        • 3 weeks ago
          Anonymous

          Truggs mentioned for no reason for the 84,726th time today

        • 3 weeks ago
          Anonymous

          that sounds really, really moronic.

    • 3 weeks ago
      Anonymous

      Is this the true power of leaf springs?

      • 3 weeks ago
        Anonymous

        you should see the power of carbon fiber.

        • 3 weeks ago
          Anonymous

          This never would have happened in a Henry Ford's Mustang

        • 3 weeks ago
          Anonymous

          >Hurr durr, real drivers turn off traction and stability controls

        • 3 weeks ago
          Anonymous

          Cold tyres + low skill.

    • 3 weeks ago
      Anonymous

      you should see the power of carbon fiber.

      >simply try to go straight
      >money stolen

    • 3 weeks ago
      Anonymous

      Is that normally how you win a drag race in the US? Barge the other guy into the weeds?

    • 3 weeks ago
      Anonymous

      What game is this

    • 3 weeks ago
      Anonymous

      The most skilled Corvette drivers

    • 3 weeks ago
      Anonymous

      I don't know why but i always laugh when I see videos like this of lifestyle cars attempting driving

    • 3 weeks ago
      Anonymous

      what the frick was that guy doing

    • 3 weeks ago
      Anonymous

      lol, they were taking off slow as shit in a straight line and the boomer can't even handle that. my 99 camry is faster than they were taking off.

      • 3 weeks ago
        Anonymous

        >my 99 camry is faster than they were taking off.
        But your 99 Camry couldn’t make the torque required to break the traction of those rear tyres

        • 3 weeks ago
          Anonymous

          if those tires are breaking loose accelerating at grandma on her way to sunday meeting speeds, then lmao

          • 3 weeks ago
            Anonymous

            I see you don’t understand what happens if you break traction through excess torque. Not surprising as you own a FWD shitbox

          • 3 weeks ago
            Anonymous

            I understand exactly what happens, you zero reading comprehension moron. If you're breaking traction while accelerating slow as frick, there is a serious problem with your car.

          • 3 weeks ago
            Anonymous

            Have you ever seen an AA-fueler do a burn-out? They don’t seem to accelerate that fast, do they? I wonder why that is?

          • 3 weeks ago
            Anonymous

            Or you’re just asking for too much torque and the tyres can’t handle it.
            It’s probably not a pheomenon that you’re familiar with, driving an Accord as you do (assuming I’m still addressing the same anon)

          • 3 weeks ago
            Anonymous

            Wrong way round
            >If you're breaking traction then you will accelerate slow as frick
            FTFY

          • 3 weeks ago
            Anonymous

            >i'm roasting my tires off for 300 feet
            >somehow there is zero smoke

          • 3 weeks ago
            Anonymous

            You've obviously never heard of the "Circle of Traction"
            Use it all up trying to go forward and there's nothing left for lateral grip

    • 3 weeks ago
      Anonymous

      I promise he’s running the tires that came on the car in 2007 bc they only have 5k miles.

  4. 3 weeks ago
    Anonymous

    They're basically reskinned Benzes with 250% mark-ups.

    • 3 weeks ago
      Anonymous

      >They're basically reskinned Benzes with 250% mark-ups.
      I see you know nothing about cars in general and Aston Martin in particular

    • 3 weeks ago
      Anonymous

      The reliability of the engines and electronics got better because of it at least

      • 3 weeks ago
        Anonymous

        The electronics I'll concede. But the engine reliability? Where did you get that from?
        There's no EMS bearings to fail, and no history of bore-scoring, unlike a certain model from Zuffenhausen

        • 3 weeks ago
          Anonymous

          There are no report issues on the rebadged benz cars. Many reports on the real Aston Martin car with Aston Martin engine. Ones with the benz V8 - no issue so far.

          • 2 weeks ago
            Anonymous

            >Many reports on the real Aston Martin car with Aston Martin engine
            Really? Where?
            And there are already problems with coil packs and injectors on AMG engines

    • 3 weeks ago
      Anonymous

      The real Aston Martins are using their home made V12 turbo charged engine, cope.

  5. 3 weeks ago
    Anonymous

    (OP)
    That badge looks familiar

    • 3 weeks ago
      Anonymous

      you should see the Bentley logo

      • 3 weeks ago
        Anonymous

        Why

  6. 3 weeks ago
    Anonymous

    Oof

    • 3 weeks ago
      Anonymous

      Why does it look like it was designed by someone that makes fricking sports shoes? All weird lumpy 'performance' shapes and high visibility colors & stitching. It's like driving inside a Nike or something.

      • 3 weeks ago
        Anonymous

        Sadly, Aston Martin are fully customisable as far as colours go. Blame the moron who went mad using the configurator for that abomination

        • 3 weeks ago
          Anonymous

          I for one enjoy an interior that isn't fully in resale black.

          It's not the colors that bother me the most, it's the shapes. It looks squishy and amorphous in a strange way.

      • 3 weeks ago
        Anonymous

        I for one enjoy an interior that isn't fully in resale black.

    • 3 weeks ago
      Anonymous

      jesus christ its hideous

      Why does it look like it was designed by someone that makes fricking sports shoes? All weird lumpy 'performance' shapes and high visibility colors & stitching. It's like driving inside a Nike or something.

      because all cars now are designed by Black folk. this is why they all have 20" bling bling wheels and really aggressive grills.

  7. 3 weeks ago
    Anonymous

    Oh no

    • 3 weeks ago
      Anonymous

      https://i.imgur.com/MQsTyBc.png

      Please stop

    • 3 weeks ago
      Anonymous

      https://i.imgur.com/MQsTyBc.png

      Please stop

      https://i.imgur.com/boqrAFc.jpeg

      Oof

      kek, it all makes sense now

    • 3 weeks ago
      Anonymous

      https://i.imgur.com/MQsTyBc.png

      Please stop

      kek

    • 3 weeks ago
      Anonymous

      Oh me oh my.

    • 3 weeks ago
      Anonymous

      https://i.imgur.com/MQsTyBc.png

      Please stop

      >how do we appeal to women
      >Should we actually see what women buyers want?
      >NO! We should have a panel of people who only care about a high salary to just says confirmation biases to what the management already thinks women want!
      >*inevitable sales flop*

  8. 3 weeks ago
    Anonymous

    Please stop

    • 3 weeks ago
      Anonymous

      https://i.imgur.com/5wIEDRa.png

      Oh no

      go woke go broke

  9. 3 weeks ago
    Anonymous

    They need to be owned by a larger auto company to get more economies of scale for shared parts and easing development costs. They already had a deal like that with Ford but it ended after Ford shed all of its overseas brands in ‘08.

  10. 3 weeks ago
    Anonymous

    If I was going to buy an Aston Martin it would be this.

    • 3 weeks ago
      Anonymous

      Good choice. I have the V8 version - I couldn't justify an extra £30k for a V12 and wouldn't want my wife driving one

  11. 3 weeks ago
    Anonymous

    >their cars are nice!
    >ignore any mechanical issues

  12. 3 weeks ago
    Anonymous

    >according to Consumer Reports' annual reliability survey in 2020, Aston Martin was ranked second-to-last among all car brands.

    lmao

    • 3 weeks ago
      Anonymous

      Proof? I can't find any CR rating for Aston Martin. They didn't even test the F-Type, which sells in higher volumes

      • 3 weeks ago
        Anonymous

        Forgot pic

        • 3 weeks ago
          Anonymous

          I don't see Aston Martin, or Jaguar for that matter, in that rating.

          Proof? I can't find any CR rating for Aston Martin. They didn't even test the F-Type, which sells in higher volumes

          Anon was right, you're talking right out of your ass. But, let's not kid ourselves, consumer report isn't a reliable source at all.

  13. 3 weeks ago
    Anonymous

    >british cars
    >remotely good

    probably just a hint above italian cars

    • 3 weeks ago
      Anonymous

      At least Italian cars are sexy looking, even at their worst

  14. 3 weeks ago
    Anonymous

    I want to buy an Aston Martin but there are two things stopping me: the horrific depreciation and the service horror stories. I could buy one used but a lot of the appeal is getting the bespoke experience with the exact spec you want.

  15. 3 weeks ago
    Anonymous

    I have to commend Aston for having one of the more honest SUVs in its segment. Yes, it has considerable influence from Mercedes, but not nearly as much as the Urus/Bentayga take from the Q8/7, or the Cullinan from the X7. They should seriously consider adding another larger SUV with the new V12 they're producing

  16. 3 weeks ago
    Anonymous

    hopefully the indians frick off now

  17. 3 weeks ago
    Anonymous

    NOOOOOOO HOW COULD THIS HAVE HAPPENED??!!??! THEY ARE BRITAIN'S MARQUE!!

    • 3 weeks ago
      Anonymous

      This is so tedious - every thread on British cars in general, or Aston Martin in particular, some midwit posts one of those inspection plates.

      I realise I've given you the (You) you wanted, and you'll dribble and chortle to yourself like the idiot you are, but the fact you posted it reflects more on you than it does on me - this is /b/-tier trolling.

      Now run along and do some colouring-in while adults are discussing cars. And don't eat your crayons

      • 3 weeks ago
        Anonymous

        >english car built by a poo
        then its not a fricking ENGLISH car is it Black person

        • 3 weeks ago
          Anonymous

          [...]

          • 3 weeks ago
            Anonymous

            frick off back to re ddit wienersucker i spent 25 years in the DA

            >built by a poo
            But it's not.
            I get that you have reading comprehension issues, and this is your very best effort at trolling

            u compromised

            Can you tell me where the All White Stormfront Car Company is based? Because that's clearly where you must have got your car.
            You do have a car, right?

            the thing with vw whatever happened there

          • 3 weeks ago
            Anonymous

            >I spent 25 years in the DA
            It hasn't been around for 25 years
            Fricking moron

          • 3 weeks ago
            Anonymous

            your mom has ooooooooooooooooooooooh

        • 3 weeks ago
          Anonymous

          >built by a poo
          But it's not.
          I get that you have reading comprehension issues, and this is your very best effort at trolling

        • 3 weeks ago
          Anonymous

          Can you tell me where the All White Stormfront Car Company is based? Because that's clearly where you must have got your car.
          You do have a car, right?

        • 3 weeks ago
          Anonymous

          You're such an idiot you can't even racist correctly when you shitpost and bait. Ahmed Munir is not a poo name, it's a sandBlack person name. The guy that inspected it is Arab, not Indian.

      • 3 weeks ago
        Anonymous

        seethe

      • 3 weeks ago
        Anonymous

        Frick off Ahmed :3

    • 3 weeks ago
      Anonymous

      Their good cars are still built with white hands.

      • 3 weeks ago
        Anonymous

        His son is a femboy getting his butthole turned into a rotten tomato by Tyrone

        • 3 weeks ago
          Anonymous

          And you're jealous

      • 3 weeks ago
        Anonymous

        Read the plate. The car was built by the same team that builds the non-AMRs

    • 3 weeks ago
      Anonymous
  18. 3 weeks ago
    Anonymous

    They depreciate like shit and are inferior to their competition. If you're spending $250k+ on a car, the other brands will be faster and nicer than what you get from Aston.

  19. 3 weeks ago
    Anonymous

    How is Ferrari worth more than GM/Ford/Honda/VW ??

    • 3 weeks ago
      Anonymous

      >Make believe numbers
      I hate international ~~*finance and stock markets*~~ so much is unreal.

    • 3 weeks ago
      Anonymous

      Derivatives markets divorce the idea of real-world value from economic value. It's why the richest people in all the world (rothschilds) literally do nothing of importance all day every day while the guys keeping NYC's water supply from poisoning 20 million people can't actually afford to live in the city.

    • 3 weeks ago
      Anonymous

      You mean each individual Ferrari stock is worth more, which is probably because there's less of them

      • 3 weeks ago
        Anonymous

        No, this is by market cap. Ferrari as a company is worth more than companies that produce way more cars, just like Tesla, because finance is moronic.

        • 3 weeks ago
          Anonymous

          they probably make more profits since ferraris are just unobtainium markup

        • 3 weeks ago
          Anonymous

          Too simplistic. You have to factor in items like the level of debt; the competition in the market place; marketplace trends and the ability of the company to either meet them or drive them; the new product pipeline; sensitivity to market downturn; sensitivity to interest rate rises; the financial stability of their customer base; the desirability of the shares.
          I don't think Ferrari needed a bail-out during the last big crash.

          • 3 weeks ago
            Anonymous

            (cont)
            The reason Tesla stock was so high, even when they were making losses, was that the market believed Musk's hype that they were a technology company creating a paradigm shift. The reason the stock is falling is the market is realising that Tesla are just another auto maker who have to screw the metal together and sell it, and the electric vesicle space is now filling up as the legacy car makers catch up, and other, lower-cost companies enter the market (BYD) with cheaper manufacturing costs; plus having watched and learned from Tesla's initial problems and successes.

            The one big advantage that Tesla has IMHO is the Supercharger network. The Genius Musk has just laid off all the staff that worked on it. Go figure.
            And do not believe his hype about self-driving cars - the only way that can work is in an isolated environment. They're decades away from being smart enough to mix it with the average human driver

        • 3 weeks ago
          Anonymous

          Too simplistic. You have to factor in items like the level of debt; the competition in the market place; marketplace trends and the ability of the company to either meet them or drive them; the new product pipeline; sensitivity to market downturn; sensitivity to interest rate rises; the financial stability of their customer base; the desirability of the shares.
          I don't think Ferrari needed a bail-out during the last big crash.

          (cont)
          The reason Tesla stock was so high, even when they were making losses, was that the market believed Musk's hype that they were a technology company creating a paradigm shift. The reason the stock is falling is the market is realising that Tesla are just another auto maker who have to screw the metal together and sell it, and the electric vesicle space is now filling up as the legacy car makers catch up, and other, lower-cost companies enter the market (BYD) with cheaper manufacturing costs; plus having watched and learned from Tesla's initial problems and successes.

          The one big advantage that Tesla has IMHO is the Supercharger network. The Genius Musk has just laid off all the staff that worked on it. Go figure.
          And do not believe his hype about self-driving cars - the only way that can work is in an isolated environment. They're decades away from being smart enough to mix it with the average human driver

          Tesla actually makes cars, they produce almost all of the parts on the car. Ferrari does a lot more than any of their competitors, they make their own engines at least. A company like Mclaren or Aston Martin is just doing the assembly and marketing, they don't make most of the car, it's all suppliers. Suppliers are all making a decent profit or they will just not renew their contracts, so these types are brands are very constrained in how much profit they can make, and more susceptible to the market cooling down.

          • 3 weeks ago
            Anonymous

            >Ferrari does a lot more than any of their competitors,
            Not true. Trim? Outsourced. Transmissions? Outsourced. Electrical systems? Outsourced?

          • 3 weeks ago
            Anonymous

            The trim isn't, yeah a lot of the electrical is Bosch/Marelli but that's true of every manufacturer other than Tesla. I was only comparing to their competitors anyway, none of them make transmissions (maybe some Koenigseggs).

          • 3 weeks ago
            Anonymous

            I don't think Ferrari has a trimshop in the same way Aston does. And Aston makes its twin-turbo V12.

          • 3 weeks ago
            Anonymous

            Ferrari even made Maseratis trim in that era: source, I worked on both ~10 years ago, and all of the trim famously failed (sticky interior). The plastics have the cavallino on them.

          • 3 weeks ago
            Anonymous

            The same is true for every manufacturer that used soft-touch plastics at the time. I've seen the same in BMW 7 and 8 series of the time, Porsches, Volkswagens, Lamborghinis, etc.

          • 3 weeks ago
            Anonymous

            That was 10 years ago. Aston has a trimshop for the majority of it's interior trim, especially the seats, today. Biggest outsourced items are the IP panels with the invisible tear seam for the airbags

          • 3 weeks ago
            Anonymous

            uhh wait till the fake leather inside every fricking car sold today ages 10 years

          • 3 weeks ago
            Anonymous

            Aston abandoned their in-house engines in 2018, it's all Mercedes now. And they ended V12 sales last year because Mercedes ended production on their V12.

          • 3 weeks ago
            Anonymous

            The Aston V12 is nothing to do with the Mercedes V12, and Aston have announced that their V12 will live on in low volume models, like the new Vanquish that’s being teased at this very moment

          • 3 weeks ago
            Anonymous

            Their old 'double Mondeo' V12 didn't meet Euro5 standards and they couldn't afford to build engines in-house anymore. The V12 in the Valkyrie isn't theirs, Cosworth builds it.

          • 3 weeks ago
            Anonymous

            The V12 in the Valkyrie is indeed a Cosworth-built engine; but it isn’t the same twin-turbo V12 that will be going into the new Vanquish - that’s a development of the engine introduced in the DB11 (AE31? Not sure). So Aston will actually have two, different V12’s. Cool, eh?.

          • 3 weeks ago
            Anonymous

            Marelli is part of the Fiat group, which has a stake in Ferrari

    • 3 weeks ago
      Anonymous

      You clearly don't understand Ferrari's business model. They aren't a car company at all. They are a merchandise company that has a very prestigious name, and their primary focus with their profits from merchandising is to fund the race team. The car business is a side-business meant to keep the brand aspirational. Most of Ferrari's profits come from merchandise. Don't believe me? Think about all those Puma shoes with Ferrari logos, backpacks, video games, notebooks, etc. Everything with the Ferrari badge in it is a revenue source for the company. Enzo himself didn't care about the road-car business. It was something he had to do to be able to fund the race-team. This is why when Ferruccio Lamborghini complained about the clutch in his Ferrari, Enzo didn't give two flying fricks about it. The road-cars were not the priority. I'd bet that if Enzo were alive right now, seeing how profitable the merchandise side of the business has become, he would end sales of the road-cars altogether because the merchandise would be more than enough to fund the race-team.

      • 3 weeks ago
        Anonymous

        Was this written by chatgpt?
        Anyways nah, pic related
        Plus why would they bother with an suv if they were only a brand, why not only build hyper cars

    • 3 weeks ago
      Anonymous

      Because stocks are entirely disconnected from consumerism in todays markets.

    • 3 weeks ago
      Anonymous

      >ticker symbol is RACE
      lel

  20. 3 weeks ago
    Anonymous

    >Everyone agrees their cars are spectacular
    lol
    who are you calling everyone

  21. 3 weeks ago
    Anonymous

    >how come they can't turn a profit like Ferrari and Porsche can?
    Porsche and Ferrari have won lemans in the last 60 years. Literally the people who would've been able to watch the one time Aston won are mostly dead now.

  22. 3 weeks ago
    Anonymous

    I'd be fricking pissed if my Aston was inspected by Mohammed Mohammed Mohammed instead of Sir Nigel Cunningham IV I mean what the frick man

  23. 3 weeks ago
    Anonymous

    Aston Martin has like 7 different models. And they barely make any cars. Might have something to do with it. It's not the first choice of most people who have that kind of money to spend. Might have something to do with it

    • 3 weeks ago
      Anonymous

      >Vantage
      >DB11
      >DBX
      Valkyrie, Valhalla, and Vulcan are all vapourware. The boutique stuff are all just rebodied Vantages and DB11s.

      • 3 weeks ago
        Anonymous

        DBX is an entirely different platform. DB12 and Vantage tubs do have common components. DBSS (and probably new Vanquish) is basically a DB12 shell with carbon-fibre skin panels

  24. 3 weeks ago
    Anonymous

    who owns the comnpany?
    maybe they are just a tax shelter?
    or a money laundering operation?

    • 3 weeks ago
      Anonymous

      It’s a UK plc - it’s owned by its shareholders

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