This looks like a great business strategy

>"Ford’s electric vehicle unit reported that losses soared in the first quarter to $1.3 billion, or $132,000 for each of the 10,000 vehicles it sold in the first three months of the year, helping to drag down earnings for the company overall. "

https://www.cnn.com/2024/04/24/business/ford-earnings-ev-losses/index.html

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  1. 4 weeks ago
    Anonymous

    Sounds like a Ford problem, meanwhile Tesla profits like $10k per vehicle

  2. 4 weeks ago
    Anonymous

    Holt shit lol what a fricking boondoggle EVs are turning out to be.

    • 4 weeks ago
      Anonymous

      >Ford’s electric vehicle unit reported that losses soared in the first quarter to $1.3 billion, or $132,000 for each of the 10,000 vehicles it sold in the first three months of the year,

      >what a fricking boondoggle EVs are turning out to be.
      >Electric vehicles getting blown the frick out by standard traditional combustion engine vehicles

      And this is probbaly just the tip of the ICEberg

    • 4 weeks ago
      Anonymous

      This, but replace "EV" with "legacy manufacturers". Being unable to profit from EVs while other companies can means you're company will cease to exist in a decade or two.

      • 4 weeks ago
        Anonymous

        This, but replace "EV" with "3D TV".

        • 4 weeks ago
          Anonymous

          Funny how you ignore the fact that 3D TVs eventually became 4k, and we never went back to 1080p.

          • 4 weeks ago
            Anonymous

            I had a good laugh at this cope, thank you.

          • 4 weeks ago
            Anonymous

            What is this moronic no response? Like the DA version of "let's agree to disagree"?

          • 4 weeks ago
            Anonymous

            It means I don't care what you think. Don't get too hung up on it.

          • 4 weeks ago
            Anonymous

            Aka, the "let's agree to disagree" cuck response.

          • 4 weeks ago
            Anonymous

            No, it means your idea that 3D is somehow a requirement for 4K is a laughable cope when most 4K TVs are 2D.

          • 4 weeks ago
            Anonymous

            Are you arguing that 4k flatscreens aren't the norm and CRTs are what's used? Kek

          • 4 weeks ago
            Anonymous

            No, I'm arguing that 3D TVs were a bubble just like BEVs are

          • 4 weeks ago
            Anonymous

            Cool. I guess those 3D TVs are like Hybrids that don't plug in. Now we're onto 4k and nobody uses CRTs.

          • 4 weeks ago
            Anonymous

            No, they're like electrics you can't refuel.

          • 4 weeks ago
            Anonymous

            Yeah but 4k = hybrids with good batteries. They "eventually" became plug in hybrids. Nice cope though, but EV is fricked. Now we move on to replacing gas with other burnable shit for going in our hybrids.

          • 4 weeks ago
            Anonymous

            BEV is fricked based on what? Every single year their market share grows. The only country that is over 90% EV is dominated by the BEV.

          • 4 weeks ago
            Anonymous

            not them but your response to them shows how poor your understanding of basic applications of critical thinking and logic really is, as well as how easily manipulated by guerilla marketing you are

          • 4 weeks ago
            Anonymous

            >every year number go up
            >every industry is planning for this number to keep going up
            >random dude on internet: number is going down
            >me: why is that?
            >you: omg you're brainwashed

          • 4 weeks ago
            Anonymous

            it is far easier to fool someone, than it is to convince them that they have been fooled

          • 4 weeks ago
            Anonymous

            Why do you sound like a christcuck?

          • 4 weeks ago
            Anonymous

            He's wise. Many such cases.

          • 4 weeks ago
            Anonymous

            market share has been dropping this year. cope.

          • 4 weeks ago
            Anonymous

            The year isn't over, but preliminary reports show its been increasing.

          • 4 weeks ago
            Anonymous

            >plug in hybrids
            >EV is fricked
            EVs cannot be fricked by PHEVs because PHEVs are a type of EV.

            In this case the 'hybrid' you are referring to is a shortening of Plug-in Hybrid Electric Vehicle.
            There are other types of hybrid possible that do not involve being an electric vehicle. Steam hybrid, Compressed air hybrid, Sterling hybrid etc.

            A lot of brands have been making these predictions about PHEV domination, but still no one has delivered a really competitive car on-par with the best BEVs.

          • 4 weeks ago
            Anonymous

            Yeah, a BEV has reached number 1 selling car in the world, but no hybrid has despite being manufactured and sold in mass quantities for over 15 years.

      • 4 weeks ago
        Anonymous

        >profit
        lmao
        tesla gets to abuse cafe credit and tax breaks while sitting on their share price as investor leverage
        they dont profit from selling those cars, it's all nonsense adding to the public debt

  3. 4 weeks ago
    Anonymous

    They just have to start buying their own cars back and reverse the losses.

  4. 4 weeks ago
    Anonymous

    "x loss on each unit" is a dumb way of putting it. Chances are most of the loss is a sunk cost related to R&D and tooling. There's a reasonable chance each unit will have some profit since the big costs aren't going up for each vehicle sold.

    • 4 weeks ago
      Anonymous

      That's a whole lot of cope

    • 4 weeks ago
      Anonymous

      No man that requires too much thought

  5. 4 weeks ago
    Anonymous

    >Invent problem
    >Government bureaucrats make engineering and business decisions to solve said problem
    >Problem isn't solved and the business starts failing
    >Who could have predicted this?

    • 4 weeks ago
      sage

      omaigawsh is that pikabru with a surprised look on his face???

  6. 4 weeks ago
    Anonymous

    I think another problem is Ford hopping on the EV bandwagon without thinking about it.
    Who buys EV 's? Californian techbro bugmen who like onions lattes and listen to rap music.
    Who buys big ass trucks like the F-150, which is Ford's best selling car? Rednecks and people who want to feel like they're rough, outdoorsy country people who like Miller lite and listen to country.
    Basically zero overlap. I suspect Ford is getting government gibs for this because otherwise the bean counters would be yelling at management to axe the EV division.

  7. 4 weeks ago
    Anonymous

    >Ford about to go bankrupt due to EVs
    No shit, so far the only western car maker that was able to keep up with Chinese EVs is Hyundai, which is largely due to its highly vertically integrated portfolio. Literally the release of Ioniq 5 and 6 has made German automakers like Volkswagen buckbroken, forcing it to trash all 400v vehicles they've been preparing and eventually ended up buying its BSA units.

    • 4 weeks ago
      Anonymous

      >South Korea
      >western
      lmao that's literally the far East

      • 4 weeks ago
        Anonymous

        >he thinks the west means literal geographical areas

        • 4 weeks ago
          Anonymous

          >he thinks anyone considers a fricking Kia to be a western car
          They're still much shittier than the average car in the market and only a step above chinks. They're infamous for their poor security where you can start them with a flat screwdriver. Wanna call Toyota a western manufacturer as well? Idiot.

          • 4 weeks ago
            Anonymous

            >Wanna call Toyota a western manufacturer as well?
            Literally, both Toyota and Kia have their manufacturing bases in America, Anon...

          • 4 weeks ago
            Anonymous

            >Literally, both Toyota and Kia have their manufacturing bases in America, Anon...
            That doesn't make them western, they haven't closed their Asian facilities and they're run from Asia as well.

          • 4 weeks ago
            Anonymous

            I worked parts for GM and Toyotas are more American than "American" cars

        • 4 weeks ago
          Anonymous

          Having US military bases in Asian countries doesn't make them western, you westoid.

    • 4 weeks ago
      Anonymous

      I find it hilarious how electric cars not only predate internal combustion cars but also mean a regression to the older business models where you had to own the entire production chain, literally the opposite of what car manufacturing has evolved to do after over a century (outsourcing parts more and more).
      Yet EVs are shilled as progress and innovation, kek. If anything, they're a retvrn to tradition.

    • 4 weeks ago
      Anonymous

      >350 kW, 800V
      Meaningless marketing drivel, similar to the megapixel wars of a decade ago. The limiting factor is charging station speed; as an example, 90% of DC stations in Yuroland don't go over 200 kW, since you need expensive accessories (liquid-cooled cables) and extremely large/heavy/expensive rectifiers to reliably supply the kind of current required for 300+ kW charging.

      • 4 weeks ago
        Anonymous

        Sucks to be a yuropoor. Meanwhile California is the home of the Dual Rectifier. That's right baby, we're hardcore.

      • 4 weeks ago
        Anonymous

        >Meaningless marketing drive
        It does matter when it takes less than 20 mins to charge up to 80% vs 6 hours with AC at home. Also, Hyundai is implementing 800v charging all across its EV models including its latest ST1 van/truck base vehicle, which is the first of its kind in its class.

        • 4 weeks ago
          Anonymous

          Korea’s EV story is hilarious because it’s basically toyodumb handing them the easy W.
          >Be Toyota.
          >Can’t make EVs worth a damn.
          >Flood the west with Anti-EV FUD and lobbying that dwarfs even Exxon’s shill spending (see: DA for the fruits for their efforts)
          >All those western EV makers who would have been friendly to work with you (and would have saved you) are now bleeding or stunted as the west’s EV market contracts due to YOUR shill campaign.
          >Instead it’s the East, mostly China and Korea, who are growing stronger and are now coming to giga-rape you.
          >Have to sign a cuck treaty with either the Koreans or the Chinks.
          >Sign with chinks.
          >Now every toyodumb EV is LITERALLY a rebadged BYD.
          >Koreans will now basically have the American market to themselves as your EVs will be stuck as xBZ4 rebadged chinkshit that is only known for its wheels falling off.
          Incredible self sabotage.
          A real keikaku moment.

          • 4 weeks ago
            Anonymous

            I mean, the Corolla is basically a badge engineered BYD F3.
            I for one welcome our new insect overlords.

    • 4 weeks ago
      Anonymous

      So the only US carmaker that didn't take a government handout during the 2008 economic frickery is finally done in by electric hubris.
      Couldn't happen to a nicer company.
      Bout fricking time they curled up and died.

  8. 4 weeks ago
    Anonymous

    EVs look stupid I'm not gonna buy one

  9. 4 weeks ago
    Anonymous

    >Ponzi scheme is a ponzi scheme
    More Hebrew nonsense at eleven.

  10. 4 weeks ago
    Anonymous

    Ford is paying for customer retention.
    They give away cars to get market share then they can make money.

  11. 4 weeks ago
    Anonymous

    BEVs are a fad and will fade into irrelevant in the next few years. Internal combustion will remain the standard for the vast majority of drivers and commercial applications for at least another decade or two. "EVs" in the sense that the car is propelled by electronic motors absolutely is inevitable, but cars packed with a few thousand Amazon rechargeable AA batteries are not practical or particularly good at what they're supposed to do. Hybrids are the best compromise of reliability, practicality, and environmental consciousness.

    >inb4 a bunch of teenagers that made defending billionaires their entire personality lose their minds on me

  12. 4 weeks ago
    Anonymous

    >Buy a MachE
    >people ask why you didn't buy a Tesla
    >Buy a Tesla
    >no one asks why you didn't buy a MachE
    Yeah no wonder. Also I remember nationwide ford dealers used to put 5k+ premiums on their EVs before the rate hikes. Get fricked rumao

    • 4 weeks ago
      Anonymous

      >buy mach e
      >redditors wont felate you
      >buy tesla
      >nobody talks to you

  13. 4 weeks ago
    Anonymous

    Who cares what it costs Ford? Saving the climate is worth it

  14. 4 weeks ago
    Anonymous

    Wow

  15. 4 weeks ago
    Anonymous

    Electric cars blow dead wharf rats.
    >https://www.wtkr.com/news/in-the-community/norfolk/electric-car-catches-fire-spreads-to-house-on-troy-st-in-norfolk

  16. 4 weeks ago
    Anonymous

    Okay but the tax breaks make up for the "losses"

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